Jefey Loo is an entrepreneurially minded business development and operations professional focused on bridging AI technology with real-world business needs.

With experience spanning insurance, financial services, property management and renovation services, he brings a practical, business-oriented perspective to operational challenges and enterprise development.

His experience operating a renovation business led him to explore how technology could make business processes more systematic, automated and scalable. After approximately ten months of independently studying AI and experimenting with software development, he shifted his focus towards practical AI applications for businesses.

At Rumi AI Sdn Bhd, Jefey focuses on business development, operations, strategic partnerships and corporate development. He is currently involved in the ongoing development of business systems for client companies and the exploration of workflow improvements in cybersecurity operations.

He believes that the value of AI lies in its ability to solve real business problems and create more effective ways for organisations to operate and grow.

Caiden Goh is an experienced capital markets and international business development professional with extensive exposure to cross-border transactions, strategic investments, fundraising initiatives, M&A opportunities and potential public-market listings.

Throughout his career, Caiden has been involved in evaluating business opportunities, developing strategic relationships and supporting companies in exploring fundraising and listing opportunities across international markets, including ASX, Nasdaq and the Hong Kong Stock Exchange. His experience includes working closely with companies, investors and professional advisers in connection with capital-raising, corporate development and transaction-related initiatives.

Caiden began his career in banking with Citibank, followed by a five-year tenure with HSBC, where he was recognised as a Top Mobile Banker in 2013. During his banking career, he developed a strong foundation in wealth management, client relationship management and financial advisory.

He subsequently moved into the investment and corporate advisory environment, spending two years with IPO Partners, where he was involved in supporting companies in their IPO preparation, fundraising initiatives and corporate development activities.

Caiden then gained further international capital markets exposure through his experience with Grandmoore Capital, a Hong Kong licensed firm, followed by Smart Fullrich Capital, a Hong Kong licensed firm. During these roles, he was involved in evaluating investment opportunities and supporting cross-border transactions, including financing, M&A and capital markets-related initiatives.

His experience spans banking, investment opportunities, corporate development, fundraising and international capital markets. Caiden continues to focus on building strategic relationships, facilitating cross-border business opportunities and supporting companies in accessing appropriate professional advisers, financing solutions and public-market opportunities.

NATHAN BROOKS

Chief Technology Officer (CTO) AI Technology & Engineering Leadership

Nathan Brooks serves as Chief Technology Officer at Rumi AI Sdn Bhd, where he is responsible for the company’s overall technology direction and technical leadership.

His focus is on the role of artificial intelligence and machine learning in shaping practical, technology-driven business solutions. Working at the intersection of technology and business objectives, his position supports Rumi AI’s efforts to develop AI capabilities aligned with real-world business needs.

As CTO, Nathan’s remit encompasses the company’s broader technology direction, including technical planning, AI-related development priorities and the alignment of technology initiatives with Rumi AI’s strategic objectives.

At Rumi AI, technology is viewed as a means of addressing business challenges and enabling more intelligent ways of working. Nathan’s role supports this direction by providing technology leadership as the company continues to develop its AI-focused capabilities and solutions.

MARCUS TAN

Business Development Director Strategic Growth & Business Partnerships

Marcus Tan serves as Business Development Director at Rumi AI Sdn Bhd, with a focus on business growth, strategic partnerships and corporate development.

His role centres on identifying potential business opportunities, building strategic relationships and supporting the development of commercial strategies aligned with the company’s long-term objectives.

With a leadership-oriented approach to business development, Marcus contributes to the broader goal of establishing sustainable business relationships, exploring new market opportunities and strengthening Rumi AI’s position within the evolving AI landscape.

At Rumi AI, business development extends beyond acquiring customers. It involves understanding market needs, identifying strategic alignment and building partnerships that support long-term business value. Marcus’s role is aligned with this approach, helping connect the company’s capabilities with relevant business opportunities and potential partners.